Getting Started with EasyPass for Employers
It’s easy to start and administer an EasyPass program. Once an agreement is signed, AC Transit will create the EasyPass cards and work with you to develop a process for distributing the passes to participants. AC Transit’s EasyPass team will help you market the program to your employees. We also provide ridership reporting and survey services so that you can assess how the program is working.
How does EasyPass work?
Personalized EasyPasses are issued on Clipper cards.
Each of your employees will receive a Clipper® card with his or her name and photo printed on the back. An EasyPass will be preloaded onto each card, and passes will continue to be renewed and remotely loaded onto the same Clipper® card for as long as the employee remains eligible for an EasyPass.
Clipper® cards are a convenient way to travel on AC Transit, BART, Muni, SamTrans, Caltrain, Santa Clara VTA, Golden Gate Ferry & Transit, and San Francisco Bay Ferry. In addition to an AC Transit EasyPass, your employees can load cash value or another agency’s fare products to the same Clipper® card, which will automatically apply any relevant discounts and transfer rules. You can find more information on the Clipper® website.
If a member of your staff leaves your company, AC Transit will remotely deactivate his or her EasyPass. He or she can continue to use the Clipper® card by loading value to pay for transit fare.
How are EasyPasses priced?
A program is established for a defined employee pool — for example, all full-time employees or all employees who live in AC Transit’s service district. Employers must provide passes for all employees in the defined pool regardless of current or anticipated usage. The EasyPass is not refundable or transferable to anyone else. EasyPass pricing factors in the size of the participant pool, your level of transit service, and some pass production and program management costs.
Employers pay an annual per-participant price based on the matrix shown below. Employers can choose to subsidize the cost of the pass (in part or in whole) or to pass the cost on to employees as a group benefit.
|Annual Price Per Participant
by Number of Program Participants
Your Level of Transit Service is a numerical score that reflects the frequency and concentration of commuter bus service available within the ¼ mile of your worksite(s). Scores range from 1-4 with 1 representing the highest level of service and 4 the lowest. Only peak-hour service is considered when calculating your score, and adjustments are made for gaps in service, impediments to pedestrian access, and whether the lines in your immediate vicinity provide service to and from San Francisco or the Peninsula.
How can we start an EasyPass program?
Call or email us to set up a meeting.
Call us (510) 891-5444 or email us at email@example.com. We’ll set up a brief meeting to answer your questions and help you determine if EasyPass is right for your business.
Determine your participant pool and receive a pricing estimate.
After meeting with you, we’ll work with you to identify the best participant pool and provide you with an official cost estimate. Additional information on EasyPass pricing can be found under the How are EasyPasses priced? section of this page.
Receive a program proposal.
Based on your selected participant pool, level of transit service, and specific needs and circumstances, we will develop a detailed program proposal for your business.
What happens once we decide to start an EasyPass program?
Once you decide to proceed with EasyPass, AC Transit will help you implement and maintain your program by taking the following steps:
Conduct a baseline survey
Your EasyPass program will be tailored to your business’ particular needs. We will conduct a survey of your employees to determine how they currently get to work and use this data as a baseline against which to compare the ridership data over the life of your agreement. EasyPass is results-driven, so if we see that your program could be more effective, we will adjust our marketing and promotional efforts to ensure that your organization is getting the most it can from EasyPass.
Identify a Site Coordinator
Choose someone at your organization to be the point of contact for your employees and to administer limited parts of the program (this can be your HR or operations administrator). We will provide him or her with the training necessary to keep your program running smoothly.
Give everyone an EasyPass
Everyone who’s eligible should have access to an EasyPass. We’ll conduct a photo registration event for all participants. Photos will be used to create personalized EasyPasses.
Receive resources & support
We want your program to be a success and will help you promote it to your employees. The AC Transit EasyPass team will help you get the word out by providing free marketing services and materials, including:
- Promotional items
- Ridership reports
- Printed collateral about AC Transit services
- General marketing and promotional assistance