Marketing Projects
Program	Project		FY 2009-10	FY 2010-11	FY 2011-12	FY 2012-13	FY 2013-14	FY 2014-15	FY2015-16	FY 2016-17	FY 2017-18	FY 2018-19	Total
Signage	Capital	New bus stop flags districtwide	150,000	154,500									304,500
Signage	Capital	MTC Connectivity transit hub displays	16,000										16,000
Signage	Capital	Non-MTC transit hub kiosks and info displays (Add 2 hubs/year)			400,000	420,000	441,000	463,050	486,203	510,513	536,038	562,840	3,819,644
Signage	Capital	Point of Travel Signs (enhance & expand at every stop)			150,000	154,500	159,135	163,909					627,544
Signage	Capital	Install "ad card" holders to Van Hool buses	36,000	36,000	2,000	2,000	2,000	3,000	3,000	3,000	3,000	3,000	93,000
Publications	Operating	User materials, maps, multilanguage	95,000	95,000	97,850	100,786	103,809	106,923	110,131	113,435	116,838	120,343	1,060,115
Marketing	Operating	EasyPass client development & retention	150,000	150,000	150,000	150,000	150,000	150,000	150,000	150,000	150,000	150,000	1,500,000
Marketing	Operating	New resident marketing		100,000	100,000	100,000	100,000	100,000	100,000	100,000	100,000	100,000	900,000
Marketing	Operating	Individualized marketing (trip planning, travel training, incentives)		100,000	100,000	100,000	100,000	100,000	100,000	100,000	100,000	100,000	900,000
Marketing	Operating	Service marketing (line-specific, area-specific)	250,000	250,000	250,000	250,000	250,000	250,000	250,000	250,000	250,000	250,000	2,500,000
Marketing	Operating	Segment marketing (e.g., bicyclists, youth, employers)	70,000	70,000	70,000	70,000	70,000	70,000	70,000	70,000	70,000	70,000	700,000
Marketing	Operating	Non-English-speakers marketing & liaison	300,000	300,000	300,000	300,000	300,000	300,000	300,000	300,000	300,000	300,000	3,000,000
Marketing	Operating	Market segmentation study		90,000					90,000				180,000
Marketing	Operating	New-market research		25,000		25,000		25,000		25,000		25,000	125,000
Marketing	Operating	Customer satisfaction survey		70,000		70,000		70,000		70,000		70,000	350,000
2010 $s		Total	1,067,000	1,440,500	1,619,850	1,742,286	1,675,944	1,801,882	1,659,334	1,691,948	1,625,876	1,751,183	16,075,803
Print Shop
Program	Project	Project	FY 2009-10	FY 2010-11	FY 2011-12	FY 2012-13	FY 2013-14	FY 2014-15	FY2015-16	FY 2016-17	FY 2017-18	FY 2018-19	Total
Upgrade print shop equipment		Computer to plate machine	120,000										120,000
		Color copying (lease)	80,000	80,000	80,000	80,000	80,000	80,000	80,000	80,000	80,000	80,000	800,000
		Digital press		300,000									300,000
		Full color printing press			130,000								130,000
		Paper cutter				70,000							70,000
2010 $s		Total	200,000	380,000	210,000	150,000	80,000	80,000	80,000	80,000	80,000	80,000	1,420,000
Program	Project		FY 2009-10	FY 2010-11	FY 2011-12	FY 2012-13	FY 2013-14	FY 2014-15	FY2015-16	FY 2016-17	FY 2017-18	FY 2018-19	Total
Signage	Capital	New bus stop flags districtwide	150,000	159,135	-	-	-	-	-	-	-	-	309,135
Signage	Capital	MTC Connectivity transit hub displays	16,000	-	-	-	-	-	-	-	-	-	16,000
Signage	Capital	Non-MTC transit hub kiosks and info displays (Add 2 hubs/year)	-	-	424,360	458,945	496,349	536,802	580,551	627,866	679,037	734,379	4,538,290
Signage	Capital	Point of Travel Signs (enhance & expand at every stop)	-	-	159,135	168,826	179,108	190,016	-	-	-	-	697,085
Signage	Capital	Install "ad card" holders to Van Hool buses	36,000	37,080	2,122	2,185	2,251	3,478	3,582	3,690	3,800	3,914	98,103
Publications	Operating	User materials, maps, multilanguage	95,000	97,850	103,809	110,131	116,838	123,953	131,502	139,511	148,007	157,021	1,223,622
Marketing	Operating	EasyPass client development & retention	150,000	154,500	159,135	163,909	168,826	173,891	179,108	184,481	190,016	195,716	1,719,582
Marketing	Operating	New resident marketing	-	103,000	106,090	109,273	112,551	115,927	119,405	122,987	126,677	130,477	1,046,388
Marketing	Operating	Individualized marketing (trip planning, travel training, incentives)	-	103,000	106,090	109,273	112,551	115,927	119,405	122,987	126,677	130,477	1,046,388
Marketing	Operating	Service marketing (line-specific, area-specific)	250,000	257,500	265,225	273,182	281,377	289,819	298,513	307,468	316,693	326,193	2,865,970
Marketing	Operating	Segment marketing (e.g., bicyclists, youth, employers)	70,000	72,100	74,263	76,491	78,786	81,149	83,584	86,091	88,674	91,334	802,472
Marketing	Operating	Non-English-speakers marketing & liaison	300,000	309,000	318,270	327,818	337,653	347,782	358,216	368,962	380,031	391,432	3,439,164
Marketing	Operating	Market segmentation study	-	92,700	-	-	-	-	107,465	-	-	-	200,165
Marketing	Operating	New-market research	-	25,750	-	27,318	-	28,982	-	30,747	-	32,619	145,416
Marketing	Operating	Customer satisfaction survey	-	72,100	-	76,491	-	81,149	-	86,091	-	91,334	407,165
Marketing		Miscellaneous Programmic Enhancements	50,000	150,000	150,000	150,000	150,000	150,000	150,000	150,000	150,000	150,000	1,400,000
In YOE (3% Escalation)		Total	$     1,117,000	$     1,633,715	$     1,868,499	$     2,053,842	$     2,036,290	$     2,238,876	$     2,131,331	$     2,230,882	$     2,209,611	$     2,434,897	$   19,954,943
Print Shop
Program	Project	Project	FY 2009-10	FY 2010-11	FY 2011-12	FY 2012-13	FY 2013-14	FY 2014-15	FY2015-16	FY 2016-17	FY 2017-18	FY 2018-19	Total
Upgrade print shop equipment		Computer to plate machine	120,000	-	-	-	-	-	-	-	-	-	120,000
		Color copying (lease)	80,000	82,400	84,872	87,418	90,041	92,742	95,524	98,390	101,342	104,382	917,110
		Digital press	-	309,000	-	-	-	-	-	-	-	-	309,000
		Full color printing press	-	-	137,917	-	-	-	-	-	-	-	137,917
		Paper cutter	-	-	-	76,491	-	-	-	-	-	-	76,491
		60" Full Color Printer/Plotter		51,500									51,500
In YOE (3% Escalation)			$        200,000	$        442,900	$        222,789	$        163,909	$          90,041	$          92,742	$          95,524	$          98,390	$        101,342	$        104,382	$     1,612,018
		Escalation Factor	1	1.03	1.0609	1.092727	1.12550881	1.159274074	1.194052297	1.229873865	1.266770081	1.304773184