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Mission, Vision & Strategy

Mission, Vision & Strategy

ZEB at airport (Mission + Vision page)

Our Vision

AC Transit is valued as a leader that helps the Bay Area thrive by connecting East Bay communities to each other and to regional destinations.

RETOUCHED: Rider shadows on Transbay bus (Mission + Vision page)

Our Mission

AC Transit’s mission is to connect our communities with safe, reliable, sustainable service … we’ll get you there.

Our Core Values

Safety

We will plan and deliver bus service in ways that promote the health and safety of our customers, our employees, and the general public.

Service

We are committed to a service structure that directs resources to rider groups with the greatest need and also offers the greatest opportunity to support car-free urban living in the Inner East Bay. We expect that the customer experience in using the system is safe, reliable, fast, clean, and pleasant.

Environmental Sustainability

We will create a culture of environmental stewardship through the use of technologies, procedures, and policies that reduce the environmental impact of District operations and contribute to regional, state, and federal sustainability goals while supporting environmental justice in the communities most affected by the District’s decisions.

Equity

We believe that equity of access to mobility should be a factor in all agency decisions. This means balancing the needs of people who have special transportation challenges with the geographic coverage expected throughout the District as well as addressing the needs of underrepresented populations.

Innovation

We are open to adoption of new technologies, procedures, and practices to improve efficiency and effectiveness.

Integrity

We always try to do the right thing and be honest and straightforward with each other and the public we serve.

Trust

We respect our customers and colleagues and treat them as we want to be treated. We have confidence in each other’s capabilities and intentions and believe that people work best when there is a foundation of trust.